A Letter From Our Founder:

Growing up, I’ve always loved two things: game days and a little bit of western style. Give me Friday night lights, a packed stadium, worn-in cowboy boots, and a country road, and I’m happy.

Somewhere along the way, I realized those two worlds actually have a lot in common. They’re both about tradition, community, showing up for your people, and making the moment feel special.

That idea is really where Sideline Cowboy came from.

I wanted to create something that felt like both sides of me. Sporty, western, and a little bold. Because game day has never just been about the score. It’s about the outfit, the energy, the people you’re with, and everything that happens around it.

With Love,

Kim Fohrd